I write expert articles to explore ideas, spark teams and products, and create international conversations around the impact and opportunities of product design, artificial intelligence and leadership. My writings have appeared in notable international publications such as TechCrunch, VentureBeat and Fast Company.
Selected articles sorted by the source:
Zalando Product Design blog
How to build agentic CX frameworks: transitioning from static to agentic workflows (2026) https://medium.com/zalando-design/how-to-build-agentic-cx-frameworks-transitioning-from-static-to-agentic-workflows-b1eb3095c979
The evolution towards agentic AI customer experiences (2025) https://medium.com/zalando-design/the-evolution-towards-agentic-ai-customer-experiences-ac27d58449c3
Designing for generative AI powered content discovery — 10 learnings from Zalando Assistant (2024) https://medium.com/zalando-design/designing-for-generative-ai-powered-content-discovery-10-learnings-from-zalando-assistant-4c9ff3206a44
Fast Company
Computable product design for innovation teams: This design team is made up of one human and several AIs. See how the future of product innovation can work (2024) https://www.fastcompany.com/91136291/this-design-team-is-made-up-of-one-human-and-several-ais-see-how-the-future-of-product-innovation-can-work
Computable product design for practicing designers: What product designers need to do to work effectively with AI (2024) https://www.fastcompany.com/91132064/5-key-things-product-designers-need-to-do-to-work-effectively-with-ai
Transformation of product design leadership: This is how product designers can thrive when AI augmentation is everywhere (2024) https://www.fastcompany.com/91121064/this-is-how-product-designers-can-thrive-when-ai-augmentation-is-everywhere
How to harness generative AI for designing great customer experiences (2023) https://www.fastcompany.com/90941570/how-to-harness-generative-ai-for-designing-great-customer-experiences
TechCrunch
To save independent journalism, media must embrace web3 innovation (2022) https://techcrunch.com/2022/02/08/to-save-independent-journalism-media-must-embrace-web3-innovation/
Get ready for a new era of personalized entertainment (2019) https://techcrunch.com/2019/04/13/get-ready-for-a-new-era-of-personalized-entertainment/
A new hope: AI for news media (2018) https://techcrunch.com/2018/07/12/a-new-hope-ai-for-news-media/
AI on your lock screen (2017) https://techcrunch.com/2017/06/13/ai-on-your-lock-screen/
The next AI is no AI (2016) https://techcrunch.com/2016/05/07/the-next-ai-is-no-ai/
Your Algorithmic Self Meets Super-Intelligent AI (2015) https://techcrunch.com/2015/12/14/your-algorithmic-self-meets-super-intelligent-ai/
Is Personalized Discovery A Feature, Category Or New Paradigm (2015) https://techcrunch.com/2015/09/19/is-personalized-discovery-a-feature-category-or-new-paradigm/
The Future Of Algorithmic Personalization (2015) https://techcrunch.com/2015/06/25/the-future-of-algorithmic-personalization/
We Need Algorithmic Angels (2015) https://techcrunch.com/2015/04/18/we-need-algorithmic-angels/
VentureBeat
Forget user experience. AI must focus on ‘citizen experience’ (2021) https://venturebeat.com/2021/01/31/forget-user-experience-ai-must-focus-on-citizen-experience/
UI + AI: Combine user experience design with machine learning to build smarter products (2019) https://venturebeat.com/2019/02/09/ui-ai-combine-user-experience-design-with-machine-learning-to-build-smarter-products/
TNW
AI-Powered information operations and new citizenship (2021) https://thenextweb.com/news/ai-powered-information-operations-and-new-citizenship
Journalism.co.uk
Where does journalism belong in an AI-powered news ecosystem? (2020) https://www.journalism.co.uk/news-commentary/what-is-the-place-of-journalism-in-an-ai-powered-news-ecosystem-/s6/a772314/
London School of Economics – Polis
The building blocks of next generation news media (2020) https://blogs.lse.ac.uk/polis/2020/05/14/tools-for-democracy-the-building-blocks-of-next-generation-news-media/
Tekniikka & Talous
Ennakoiva organisaatio – kestävämpi organisaatio rakennetaan tulevaisuutta luotaavan tekoälyn avulla (2020) https://www.tekniikkatalous.fi/uutiset/puheenvuoro-ennakoiva-organisaatio-kestavampi-organisaatio-rakennetaan-tulevaisuutta-luotaavan-tekoalyn-avulla/1c4ae769-824d-46af-9a1d-6061da36f267 (FI)
Yle & Yle News Lab
Who decides what journalism is and what makes the news headlines in the digital era? (2019) https://newslab.yle.fi/blog/5uBorMxIwznsClwoVsMNDr
Suunta, fokus, rytmi ja rauha — 7 pointtia innovaation ja monialatiimin vetämisestä (2021) https://newslab.yle.fi/blog/20I5s2rnFvXwloC9aBnmRU (FI)
Pando
Your data is your interface (2013) https://pando.com/2013/04/17/your-data-is-your-interface/
Tulevaisuuden minä rakentuu verkossa (a book chapter in Silmät auki sosiaaliseen mediaan published by The Committee for the Future, Parliament of Finland and TIVIA, 2011)
Read: the whole book (pdf) https://tivia.fi/wp-content/uploads/2014/03/Silmät-auki-sosiaaliseen-mediaan-2-painos-PDF.pdf (FI)
Read more: https://tivia.fi/silmat-auki-sosiaaliseen-mediaan/(FI)
FutureSelf: Emerging digitized life patterns and a personal future simulation system (Futures, Volume 42, Issue 9, November 2010, Pages 981-994. 2010)
Read: https://www.sciencedirect.com/science/article/abs/pii/S0016328710001928
“The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efficient Utility?” (Short paper in OPEN 2009, Media Lab Doctor of Arts Symposium, Media Lab, University of Art and Design Helsinki, November 5.–6. 2009)
Read: https://paperzz.com/doc/8787431/the-future-of-personal-digital-information-–-scarce-resource
FutureSelf: Reflections on a Personal Future Simulation System (Master thesis, Aalto Media Lab, 2009)
Read: http://urn.fi/URN:NBN:fi:aalto-201404231721
In Media
Selected interviews and media appearances.
Artificial intelligence, personalization and games help reach the young audiences / Kunstig intelligens, personalisering og spil hjælper med at nå de unge målgrupper (MediaWatch, 2022)
👓 Read: https://mediawatch.dk/Medienyt/tema/article13787730.ece?utm_source=Feed&utm_medium=latest (Danish)
The human agency in today’s world ruled by software and algorithms / Markuksen pyörivä maailma — Jakso 2: Teinipoika ja digitaalinen nainen (Yle Radio Suomi, Yle Areena podcast, 2021)
🎧 Listen: https://areena.yle.fi/audio/1-50927931 (Finnish)
How are algorithms affecting your everyday choices? / ALGORITMI LUKEE AJATUKSET?! – Näin se OHJAILEE SUA (Yle Mix, 2021)
📺 Watch: https://youtu.be/YEhVvS7JxDw (Finnish)
EU Data Strategy won’t free it from American tech giants (Quartz, 2020)
👓 Read: https://qz.com/1808899/eu-data-strategy-wont-free-it-from-american-tech-giants/
AI Has a Real Environmental Impact—Here’s How Designers Are Handling It (AIGA Eye on Design, 2020)
👓 Read: https://eyeondesign.aiga.org/yes-ai-has-a-carbon-footprint-so-how-do-we-deal-with-it/
Facts, fakes and figures: How AI is influencing journalism (Goethe Institut, 2020)
👓 Read: https://www.goethe.de/prj/k40/en/lan/aij.html#i6680349 and https://www.goethe.de/prj/k40/en/net/ccc.html
The future of news in the era of artificial intelligence and social media (Nordic Leadership Network podcast, 2020)
🎧 Listen: Part 1 https://nordicleadershipnetwork.com/podcast/ep-25-part-1-jarno-koponen-the-future-of-news-in-the-era-of-artificial-intelligence-and-social-media/
🎧 Listen: Part 2 https://nordicleadershipnetwork.com/podcast/ep-26-part-2-2-of-jarno-koponen-the-future-of-news-and-a-new-media-literacy/
Can journalism really benefit from new technologies, such as AI and machine learning? / Ladataanko uudelle teknologialle liikaa odotuksia journalismissa? (Ylen Viimeinen sana live, 2020)
📺 Watch: https://areena.yle.fi/1-50431016 (Finnish)
👓 Read: https://yle.fi/uutiset/3-11171589 (Finnish)
How is AI changing journalism and the way we consume news? / Datantaju – luemmeko kaikki kohta samoja uutisia? (Ulkopolitist podcast, 2020)
🎧 Listen: https://ulkopolitist.fi/2020/09/05/podcast-datantaju-luemmeko-kaikki-kohta-samoja-uutisia/ (Finnish)
This game uses Troll tactics to tech critical thinking (TechCrunch, 2019)
👓 Read: https://techcrunch.com/2019/09/13/this-game-uses-troll-tactics-to-teach-critical-thinking/
This game puts you inside the head of a real social media troll (Fast Company, 2019)
👓 Read: https://www.fastcompany.com/90416564/this-game-puts-you-inside-the-head-of-a-real-social-media-troll
“Troll Factory” turns disinformation campaigns into teaching game (Ars Technica, 2019)
How To Be An Online Troll (NPR, 2019)
👓 Read or 🎧 Listen: https://www.npr.org/2019/12/15/788261168/troll-watch-how-to-be-an-online-troll?t=1580892851836
This game shows you how bots and trolls spread fake news on social media (TNW, 2019)
👓 Read: https://thenextweb.com/news/this-game-shows-you-how-bots-and-trolls-spread-fake-news-on-social-media
“Robot journalism” is coming / Robottijournalismi on tulevaisuutta (Ylen aamu-tv live, 2017)
📺 Watch: https://areena.yle.fi/1-4220333 (Finnish)
The Internet of Emotions: Putting the person back into personalization (Mashable, 2016)
👓 Read: https://mashable.com/archive/internet-of-emotions
Random for iOS aims to shake up the way you view news (TNW, 2015)
👓 Read: https://thenextweb.com/news/random-for-ios-aims-to-shake-up-the-way-you-view-news
Can Predictive Technology Make Us Less Predictable? (Forbes, 2014)
“Random” Predictive Content Discovery: Jarno Koponen Interview (Data Science Weekly, 2014)
WTF is the filter bubble? (Digiday, 2014)
👓 Read: https://digiday.com/media/wtf-filter-bubble-combat/
Bursting the filter bubble / Kupla puhkaistu (Image, 2014)
👓 Read: https://www.apu.fi/artikkelit/kupla-puhkaistu (Finnish)
Futureful, The Janus Friis-Backed AI Predictive Discovery Engine, Rebrands As Random (TechCrunch, 2014)
👓 Read: https://techcrunch.com/2014/04/04/futureful-becomes-random/
Random Is a News Reader that Forces You Out of Your Filter Bubble (LifeHacker, 2014)
👓 Read: https://lifehacker.com/random-is-a-news-reader-that-forces-you-out-of-your-fil-1648459492
UnFacebooking, Randomizing, and Other Ways to Burst the Filter Bubble (Vice Motherboard, 2014)
A StumbleUpon for Design Geeks (Fast Company, 2014)
👓 Read: https://www.fastcompany.com/2682515/a-stumbleupon-for-design-geeks?position=8&campaign_date=06142018
Why Random is developing an irrational browsing experience (GigaOM, 2014)
👓 Read: https://gigaom.com/2014/04/04/why-random-is-developing-an-irrational-browsing-experience/
Futureful’s Predictive Discovery Engine Gets New Interface, Expands From iPad To iPhone (TechCrunch, 2013)
👓 Read: https://techcrunch.com/2013/08/05/futureful-iphone-app/
Think web browsing has hit a wall? Futureful’s design-led approach proves otherwise (GigaOM, 2013)
The Browser Wars Go Mobile (MIT Technology Review, 2013)
👓 Read: https://www.technologyreview.com/2013/02/07/180142/the-browser-wars-go-mobile/
Jarno M. Koponen 